When architect and designer Steven Learner, founder and creative director of the inaugural Collective Design Fair, was putting together the eclectic roster for his show, he invited—alongside a more seasoned group of galleries, including Maison Gerard and Lost City Arts—the two-year-old boundary-blurring project known as Grey Area.
THE NEW YORK TIMES
Artist Lets Public Wear Concern for Storm Victims on Their Sleeves, and Chests
by Liz Robbins
Errazuriz enlisted Grey Area, an online art gallery with a SoHo store, to help sell shirts. On Sunday afternoon, Grey Area e-mailed a newsletter to its subscribers and posted it on Facebook. By Monday afternoon, Grey Area had 500 orders
by Darrell Hartman
It’s been quite a week for Grey Area: The buzzy artist-edition site launched a new collection of products, “Americana,” on election night, and has sold more than 1,500 of Sebastian Errazuriz’s inspired “MANHATTAN BLACKOUT” and “I STILL LOVE NY” T-shirts since last weekend, with profits going to Hurricane Sandy relief.
“Being back in the city of artists reminded me of a desire to engage with them,” says Kyle DeWoody. We’re sitting in here nearly all-white office on the second floor, walk-up loft in Soho, which operates as Grey Area’s headquarters.
WOMEN'S WEAR DAILY
Helmut Land Teaming Up With Grey Area For the Holiday
by Marc Karimzadeh
Helmut Lang, which has art in its DNA, is teaming up with Grey Area, the online store and gallery founded by Kyle DeWoody and Manish Vora, for holiday. The project is not just for viewing pleasure — Helmut Lang stores will also offer several gift items curated by Grey Area, which specializes in artist-designed objects.
FIRST LOOK: HELMUT LANG X GREY AREA GIFTS FOR ART-LOVERS
The holiday season just got more ornate, thanks to Helmut Lang’s partnership with NYC gallery and online store, Grey Area
Up-and-Comers: Art Dealer, Fund-Raiser, Angel Investor
by Hannah Elliott
DeWoody, 27, cofounded Grey Area to combine art and commerce through a mélange of modern furniture, jewelry and clothing: beach towels by Julian Schnabel, wristwatches by Tom Sachs, neon signs by Anthony James. (Prices range from $15 to $50,000.) DeWoody runs pop-up boutiques in London, Miami and the Hamptons.
APT with LSD: Kyle DeWoody
“When it comes to dressing myself or my apartment, I’d say my objective is cohesion, comfort, and a bit of playfulness,” says Kyle DeWoody, the 27-year-old creative director and cofounder of the art-meets-design store Grey Area.
New York Magazine
Best Bet: SerpentSea Mats
by New York Magazine
Starting this week, the weatherproof 35-to-45-inch mats (an in-progress version pictured here) can be had in dozens of color combos at art purveyor Grey Area’s just-opened Soho showroom (from $250 each; 547 Broadway, nr. Prince St., second fl.; 212-941-6400).
The Globe and Mail
by Mercedeh Sanati
New York – After peddling its signature collection of modern art, edgy jewellery and unique clothing through a series of pop-up boutiques and online, Grey Area has set up a permanent shop in SoHo.
Collect ’Em All: Grey Area Launches a Swank New SoHo Showroom With a Line of Artist-Designed VIP Badges
by Janelle Zara
Online art/design hybrid Grey Area opened its new showroom in SoHo last night, giving New Yorkers a physical space to fondle (or just take an up-close look at) the artist-designed jewelry, objects, clothing, and furniture that until now they had only been able to browse on the Internet.
GREY AREA’s Very Important Piece
Our collaborators at GREY AREA officially opened a new SoHo showroom last night with an Armory Week project called VIP Art Badge.
by Karen Day
Snarkitecture’s latest design holds up the goods at Grey Area’s new NYC shop and showroom
The New York Times
by Joanna Nikas
A couple of blocks away, on Broadway, GREY AREA, the online art store, is opening its first showroom on March 9. Founded by Kyle DeWoody and Manish Vora, the store aims to sell pieces that combine design and functionality, including accessories like an Anndra Neen clutch that resembles a cage ($675) and Michelle Lopez rings that look like Band-Aids ($175 to $305).
Grey Area Boutique Opens
by Daily Candy
Friends with benefits, dogs walking on two legs, and Swayze classic To Wong Foo Thanks for Everything, Julie Newmar taught us that when lines blur, beauty happens. Reinforcing the lesson: art-meets-life purveyor Grey Area.
New York Magazine
First Look: Where Questions Are Welcome
by Catie Keck
Grey Area’s Soho showroom blurs the line between art and object.
by Jaime Derringer
You know that grey space that exists at the intersection of art and design? That’s the gap Grey Area decided to fill with their limited edition art pieces that don’t quite fit definitively into either category.
GREY IS THE NEW BLACK
By Rachel Wolff
The temporary boutique is well stocked with both functional and not-so-functional objects, furniture, jewelry and avant-garde wares, all designed by artists looking to expand the parameters of their work. Look for statement jewelry from Orly Genger, Abraxas Rex, Rob Wynne, Michele Lopez, Kate Cusack and Emily Miranda; gold-plated “brick” bookends by Christian Dietkus; dinnerware by Leah Piepgras and Rudolf Stingel
Miami New Times
ART BASEL’S SIX BEST FASHION PARTIES
by Liz Tracy
The Bass Museum’s art store is expanding during Basel to include artist-designed objects. You can get a preview peek at shopgreyarea.com. There will be works by Miami folks like Martin Oppel, Daniel Arsham, and George Sanchez Calderon, and artists from everywhere else.
ART BASEL TO DO LIST
by Johnny Misheff
Get some holiday shopping in at the Grey Area pop up store. They specialize in artist designed products (you know, that “grey area” between art and design). The shop features over 60 artists including Julian Schnabel, Ed Ruscha and Tom Sachs.